Browsing Tag

style

A history of Tennis Fashion

By June 19, 2018 INSPIRATION
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Since 1877, Wimbledon Tennis has been one of the most recognised tennis championships, hosting hundreds of royals, celebrities, and visitors from around the world and playing a central role in the foundation of many famous tennis careers. As far back as the nineteenth century, the accepted tennis outfit for players were plain white, long-sleeved shirts and trousers for men and full-length corseted white dresses and hats for women. It was not until the 1920s and 1930s that the players, (particularly the female players), began to experiment with their clothing. Shorter skirts, shorts and sleeveless tops were all introduced, some more daring than others, to provide ease of movement and an expression of individual personality and style.

While tennis style evolved to be practical and comfortable this was never at the expense of fashion. High-profile athletes like Serena Williams and Maria Sharapova found their own ways to have fun with their outfits, (think tennis dresses made of lace and even denim) and often attract as much attention for what they wear as their backhands. Tennis outfits have often inspired the masses too, like the white V-neck sweater used by Bill Tilden, still today remaining a classic staple in men’s fashion.

Advances in technology have also changed the way tennis outfits look and function. Embracing of nylon, spandex, and other synthetic fabrics has boosted the performance of the players, who were till then wearing everyday fibres, voluminous skirts and heavy undergarments.

We take a brief look back over the years at tennis and the players standing out sartorially on the tennis court.

1900s

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Tennis became very popular in Victorian England, and the clothing matched the fashion of the day: tennis wear was dresses with high collars and long sleeves. Women played tennis in floor-length skirts, stockings, and long-sleeved tops (all of which prevented a full range of mobility). White was the colour of choice and became synonymous with tennis, symbolic of the wealthy upper classes at the time.

1920s

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The Flapper era brought many changes; French tennis player, Suzanne Lenglen caused a stir when she played Wimbledon with bare arms and a knee-length hemline and she was the first to bring headbands on the court. During that decade, French tennis player René Lacoste created lightweight, breathable cotton shirts (now known as polo shirts) and started mass-producing them in 1933. Today, the Lacoste brand continues to manufacture the tops emblazoned with the iconic crocodile (“The Crocodile” was Lacoste’s nickname).

1930s

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In the 1930s, Helen Wills Moody’s courtside uniforms fit in with the loose and boxy silhouettes of the time. Instead of impractical long skirts, Moody preferred to wear pleated knee-length skirts and her signature white visor.

1950s

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Women’s tennis uniforms in the 1950s were all about cinched waists, tight cardigans, and feminine pleated skirts, seen here on the American actress Donna Reed. At the same time, following his retirement, British tennis player Fred Perry launched his namesake sportswear brand in 1952.

1960s

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Mod fashion took the 1960s by storm and quickly arose in tennis outfits. Streamlined tunics were popular, as well the graphic print shorts worn by English players and Marlys Burel of France.

1980s

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From the 70s and widely adopted in the 80s, the bright yellow tennis ball was adopted so that it could be more easily spotted in televised matches, replacing black or white tennis balls from previous years. The decision had an impact on the tennis wardrobe as well, as players opted out of the formal white dress code and began wearing a palette of pastels or bright neon on the court, as seen here on Steffi Graf.

2000s

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Anna Kournikova and Maria Sharapova are two tennis players who became almost as famous for what they would wear on the court as they were for their stellar performances. While Kournikova favoured short, tight, and bikini inspired outfits, Sharapova designed all of her uniforms, adding menswear elements and Swarovski crystals.

2010

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The world famous Williams sisters, Venus and Serena, ushered in an era of outlandish outfits that demanded attention on the court—red and black lace dresses, glitter and diamante and revealing cuts and embellishments. There was no denying their brilliance in tennis and the fashion of the sport.

2018

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Brand endorsements have moved to a whole new level and love it or hate it, are becoming a symbol of a player’s status and have a huge impact on their clothing. Players such Ana Ivanovic regularly displays colourful clothing from Adidas, and Caroline Wozniacki is the latest muse for Stella McCartney’s line for the brand.

With Wimbledon tennis around the corner (2nd July – 15th July), we are eagerly waiting to see which fashion trends will dominate the court this year! What do you think?

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Behind the seams | Autumn Winter ’17

By July 19, 2017 BEHIND THE SCENES
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Our autumn collection is inspired by the Japanese view of life, in particular the art of Wabi Sabi. Through embracing a simple, uncluttered aesthetic, we’ve concentrated on paring back inessentials and finding beauty in imperfections. We are abandoning the perfect and celebrating authentic craftsmanship whilst appreciating the beauty of natural objects.

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The Wabi Sabi way of life favours authenticity over perfection and the natural and organic over clinical and symmetrical. This appreciation of fragile and incomplete things that do not adhere to our preconceived idea of beauty is something that is at the forefront of  our designs in this collection.

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In the first part of the season  we have created pieces with raw edged seams, asymmetric and unfinished hems. Layered textures and unique silhouettes are supported by a palette of blush and natural tones of dusty pink and stone.

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Towards the end of the season, there is a harmony between nature and design with a palette of rich tones of forest green and deep charcoal. Intarsia prints in scattered designs inspired by Raku ceramics give character, touch and feel.

Keep tuned for our new season styles, coming soon!

Shop our summer collection here.

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The Knitted Tee

By June 9, 2017 FASHION
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the finer details

By February 28, 2017 BEHIND THE SCENES
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Introducing the cashmere jumper to wear right now.

Silva is our elegant new arrival.

With craftsmanship at the heart of our cashmere, the delicate detailing of this piece will add a unique touch to your everyday wardrobe.

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The fine pointelle stitch along the neckline and sleeves gives a feminine feel.

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Pair with jeans for a feminine, off-duty look all year round.

Shop here!

 

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our new store in Seoul

By November 21, 2016 BEHIND THE SCENES
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We’ve brought our gorgeous knitwear to Seoul!

Located in the shopping district with the cultural landmark Time Square, this is our first store in Korea.

Paying Seoul a visit soon? You can find us in the Shinsegae Department Store where our full collection of luxurious cashmere and modern wardrobe essentials awaits you.

Yeongdeungpo Br., 3rd F. 434-5 Yeongdeungpo-dong 4ga, Yeongdeungpo-gu, Seoul.

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In Wool We Trust | Campaign for wool

By October 11, 2016 BEHIND THE SCENES
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To mark the global Campaign for Wool, we would like to show our commitment to natural fibres, particularly wool. Read on to learn why wool is a good choice for you, the environment and the fashion industry.

Wool is a fibre that comes from the fleece of sheep. Providing warmth, comfort and durability, wool is also a natural and renewable resource for clothing manufacturing.


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Wool fibres have tiny air pockets that keep you warm in winter and cool in summer by absorbing or releasing moisture in the air. Wool is also easy to clean and resistant to stains.

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A natural, renewable and biodegradable fibre. Wool has a complex makeup, naturally cleaning the air we breathe around us. Wool has a high nitrogen content making it naturally fire resistant.

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Shearing sheep is a vital part of animal care. As wool continuously grows, fleeces can become uncomfortable for sheep especially in warmer weather.


Why do we use wool?

Wool fibres come from a renewable resource and are not man-made and so do not exhaust precious resources in our environment. Wool is an amazing yarn for creating new designs. A durable and high quality fibre, wool keeps its shape so your jumpers can look their best for years to come.

 

Where does our wool come from?

Our wool is sourced from Australian sheep farms, where the most premium
wool is produced. Known for high quality wool, ethical sheep welfare and
environmentally friendly, Australia is the world’s largest producer of wool.


Our wool styles

100% wool

Depending on how fine the wool has been spun, 100% wool can come in a variety of forms. It is versatile, extremely warm and durable. Due to the unique structure of wool, it easily absorbs dye to create beautiful colour variations.

Mateo multi-way jacket

Crafted to suit your personal style, this jacket was designed to be worn in different ways. Wear it long with flowing lapels or turn it upside down and wear it as a short jacket.

Shop here!

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Merino Wool

Sourced from the Merino sheep, merino wool fibres are fine and soft and can be spun into interesting styles.

Rae jumper

This 100% Merino Wool jumper is light weight and easy-to-wear, making it the perfect layering piece in the colder months. Super soft to touch and available in a multitude of colours, this will be your go-to jumper this season.

Shop here!

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Wool Blends

We have combined wool with other natural and synthetic fibres to explore more possibilities in clothing manufacturing such as dyeing, stain resistance, durability and cost

WOOL YAK
A coarse, dense quality that gives structure to garments.

Verna roll neck and Vaugn crew neck jumpers feature contrast colour block panels making them a modern addition to your wardrobe.

Shop Verna here!

Shop Vaugn here!

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WOOL POLYESTER
Creates a yarn with a soft feel and often with a light sheen to the quality.

A thick, wool coat in a straight, structured shape with a double breasted fastening. Odessa is the ideal coat for winter months in a soft speckled grey colour.

Shop Odessa here!

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WOOL VISCOSE
Viscose gives the wool a soft, smooth hand-feel.

Sebina is our wool blend jumper with an asymmetric hem and ribbed details throughout. Sleeves are bracelet length and voluminous to complete this modern jumper. A lovely winter style to wear season after season.

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Shop our full wool edit here!

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