Freak Deluxe

Freak Deluxe : Les 100 Ciels opens in London

‘Les 100 Ciels lands in the heart of London town this week. Eclectic fashion and al fresco dining destination St Christopher’s Place has been selected to become the first European home to top Asian fashion retailer with the French name. Just a stones throw away from one of London’s most iconic shopping hotspots, Selfridges, St Christopher’s Place already plays host to an unrivalled and diverse fashion offering, including the spiritual home of Mulberry, high street flagships such as Whistles and Phase 8, and a variety of boutique fashion. Born in 2009; Les 100 Ciels is already well respected in Asia, with eight stores across the Far East.  Literally translated as ‘The one hundred skies’, the collections focus on casual garments primarily produced in high quality yarns such as cashmere and linen, with relaxed luxury at its heart. Prices range from £39 – £699′

‘Joanne Wilkes, Head of in Town Retail, F&C REIT Asset Management, says: “We are proud to be introducing such an innovative fashion store to our tenant mix. We are always looking for retailers who can add  vibrancy and depth to our overall offer and yet retain a degree of uniqueness and Les 100 Ciels, with it’s focus on affordable luxury and easy to wear pieces  will appeal to our audience of city-savvy, fashion-concious customers. ”A leading representative at Les 100 Ciels, says: “We knew we wanted to open a Store in London due to its globally revered reputation.  As such a bespoke shopping hotspot of London, we were initially drawn to St. Christopher’s place, and were instantly attracted by its charming walkway and unique location. We are excited to be opening the store at one of London’s favourite shopping destinations.”