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Epitomising innovative design and showcasing luxurious cashmere, we prioritise both beauty and ethical production, crafting essential wardrobe pieces that seamlessly blend style and sustainability. Our designs fuse timeless silhouettes with modern flair, offering a versatile range for both men and women.

We oversee every aspect of our craft internally - from the creative design and sourcing of the raw yarn at our Inner Mongolian goat farm to the production in our own factory. This vertical, seamless process ensures supreme quality and artisanal excellence in every piece.

OUR MATERIALS AND PRODUCTION

We focus on cashmere, sourced directly and our goats’ welfare is paramount, ensuring their health and well-being. We hand-brush the goats each spring to obtain the finest fibres for our collection, guaranteeing the highest quality yarn.

In addition to cashmere, our collection features natural fibres like wool, cotton, silk and linen. We innovate by developing new yarns and fabrics including synthetic blends and regenerated or recycled textiles for our clothing.

We create our products in-house, eliminating middlemen and allowing us full control over the production process. This hands-on approach ensures meticulous attention to detail, guaranteeing quality and craftsmanship.

THE DESIGNS

Our dedicated design team excels in transforming exquisite cashmere into stunning garments, highlighting its finest qualities. Our cashmere styles predominately feature 100% pure cashmere, covering all categories from knitted tees to outerwear.

Our designs prioritise comfort, blending timeless elegance with essential versatility to seamlessly complement any wardrobe. We are devoted to crafting styles that seamlessly integrate into our lives, never imposing upon them.

Our dedicated design team, well-versed in cashmere, excels at transforming this exquisite yarn into stunning garments that accentuate its finest attributes.

Our designs are comfortable, occasionally daring, yet consistently essential, timeless, and effortlessly complement any wardrobe. We are dedicated to crafting styles that seamlessly integrate into both men's and women's lives, never imposing upon them.

QUALITY WORKMANSHIP

We manufacture our products in-house, eliminating middlemen and allowing us full control over the production process. This hands-on approach ensures meticulous attention to detail, guaranteeing quality and craftsmanship.

By sourcing cashmere from our goat farms and producing our collections in-house, we streamline costs. We price our cashmere competitively, often below industry averages for premium-grade cashmere, enabling you to access high-quality garments at reasonable prices.

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