IDOL Magazine

IDOL Magazine; Les 100 Ciels Store Opening

Last night saw the launch of French brand Les 100 Ciels first London store. Based in the heart of the capital’s west end, the shop is located on St. Christopher’s Place. Born in 2009, les 100 ciels excels in creating understated luxury. Each piece is a combination of traditional craftsmanship and advance techniques. Translated from the term ‘The Hundred Skies’ and originating from Chinese poetry, the brand’s name means ‘essential’ in French. Collections change from season to season. But the aesthetic and simplistic yet beautiful design remains constant, reflecting their inspiration from nature and sky.

Les 100 ciels already boasts twelve stores across Asia. Kicking off in London, the brand is bringing their relaxed luxury to the UK. Yesterday guests were introduced to the AW13 collection through an evening of champagne, cashmere and personalised cupcakes – courtesy of Chelsea Cake Company. A combination of fresh interiors and contemporary lighting acted as the backdrop to beautifully coordinated pieces. Balls of yarn against wooden structures spoke of the brand’s ethical and natural approach to knitwear. While white painted brick, charcoal wood flooring and homely touches created a friendly, stylish and unfussy feel.

Using tubular knitting techniques and over lock stitches to engineer the finest raw yarns, sourced directly from their own farms in Inner Mongolia, the collection is born. Cashmere in shades of grey and black swiftly morph into purples and popping blue leopard print. Striped and contrasting block panels add modern touches. While relaxed silhouettes, oversize cardigans and warming polo necks ooze comfort and versatility.

Guests left with feelings of wamrth and a longing for winter. As well as a goodie bag full of various delights, including a les 100 ciels cashmere jumper and a highly fashionable non-toxic  INTENSAE nail varnish.The new store offers a tranquil and charming space amongst the busy hustle and bustle of Oxford Circus.    Open now, we recommend a visit.